 |
| Benefits
of Advertising |
|
Target
Market Reach |
|
A
Receptive Target Market |
|
Maximum
Creative Impact |
|
Long
Life-cycle |
|
| Target
Market Reach |
| Controlled Distribution:
Office pick-up guarantees
that your target demographic will
receive the handbooks rather than
non-students or university employees. |
| Distributed Free-of-Charge:
Handbooks are free to students,
decreasing the likelihood of students
purchasing a substitute. |
|
|
|
|
| A Receptive
Target Market |
| Trusted:
Handbooks have been distributed
to students for over 20 years.
Students trust handbooks to provide
current information about their
school, and activities within
it. Associating your company with
a trusted medium creates a very
powerful message. |
| Commitment to Use:
Student handbook users
make the trip to the student council
office to receive their handbooks.
This method of distribution increases
the probability that students
receiving a handbook will use
the handbook. |
|
|
|
|
| Maximum Creative
Impact |
| Superior Product
Quality : Durable
white 20lb paper and glossy card
stock covers provide an excellent
base for displaying and retaining
the quality of your creative work. |
| Tailored Placement:
Students use their handbooks sequentially
(by date) enabling you to time
the effect of your advertising. |
| Tailored Creative to
Your Specific Target Market:
Creative can be tailored
to the academic institution you
target to provide students with
regional contact information,
store locations, discounts or
to track the effectiveness of
your advertisements. |
| Ideal Impression State:
Students typically view their
handbooks when in a relaxed and
concentrated state: this causes
your advertisement to be seen
and remembered. |
|
| Long Life-cycle |
| Handbook Usage:
One full academic year |
|
Multiple Impressions: Students
are constantly flipping through
their handbooks to organize, giving
your ad multiple impressions. |
|
CLOSE
